Planning our way in 2012
No-one involved in the property sector believes that 2012 will be anything other than another challenging year but based on our experiences in the second half of 2011 we certainly go forward with more confidence than for several years. Indeed figures released by the Tayside Solicitors Property Centre echoed this, with sales statistics for the final quarter of 2011 being the best of the year and showing a like for like increase of around 30% by value on the corresponding quarter of 2010. (£88.2m compared with £68.1m in 2010). We are also encouraged that the average transaction price in Tayside fell which also reflects our experience that (finally) there is a little bit of activity at the first time buyer end of the market. However there is a long way to go on that front. It goes without saying however that our national media have reported this fall in average transaction price as a drop in property values. It seems any excuse for negativity is to be seized upon by the headline writers!
Our early sales and activity statistics for January and early February are very positive and substantially better than at any time since 2007. While the lack of Arctic weather conditions has been a factor we also hope that it is indicative of a stronger market. Properties for sale with us were viewed 337,593 times on the Rightmove property portal in January which resulted in 51 telephone and email enquiries either for these properties or to register on our mailing list data bank. This is around 20 times higher than last January and whilst not all enquiries or internet ‘hits’ lead to sales it is further evidence of increasing activity in the property market.
As we go into the spring market there are also a few changes here at Andersons. New sellers will now have the option of a floorplan on their sales particulars. Probably one of the most regular comments we get is that viewers cannot remember the layout of a house after viewing so a simple floorplan should assist them. A recent survey by an on-line property portal suggests that online property schedules with a floorplan were 21% more likely to be viewed by prospective viewers than those without. As part of our sales particulars “makeover” we will be aiming to make them more concise and we are also considering an “eco friendly” on-line only brochure. As ever this will be driven by sellers’ requirements but we think it is a positive step and will give sellers more choice to select the marketing option which best suits them.
Our sales team has also been enhanced by experienced sales negotiator Yvonne Harley who joins Sam, Shona and Yvonne in our property department although Sam has left for a period of maternity leave for which we wish her all the best!